If you want to rank on Google but the thought of doing keyword research makes you want to stab yourself in the eye, then I have good news. You can do almost nothing for SEO and still get traffic from Google.
It might take a few months, but Google traffic is usually a bit slower anyway. And every once in a while you’ll get lucky and accidentally find an excellent keyword that will send you tons of search traffic.
Getting Google traffic to your blog
Maybe you’re thinking that Google traffic doesn’t matter when you have Pinterest, but no. You want that Google traffic. For some people, Pinterest has been an easy success, but it’s not a magic tool that works for everyone.
But you can rely on Google traffic to keep coming as long as you’re providing quality content.
The good news for us is that Google has gotten very smart about understanding the intent behind user searches and about figuring out which articles will satisfy the searchers need.
In order to understand how you can incorporate SEO into your blog posts, simply think about the user who will read your article and the clues you can give Google to indicate that your article is the best option.
When you’re crafting your blog posts do the following things:
- Write blog posts that answer readers’ questions or solve their problems. Focus on your reader’s perspective and only tell enough of your story to communicate your authority on the subject.
- Write a clear title that contains a phrase your reader might search for. You don’t have to do any research for this, just think about it.
- Example of a bad title: Mom’s HoogaLooga Pie Recipe This is a bad title because it doesn’t give readers or google any information about what kind of pie the recipe is for. And it’s very unlikely anyone will ever search for a hoogalooga pie recipe.
- Better title: Mom’s HoogaLooga Pie: chocolate chess pie recipe with a twist This is a better title because at least there is a description of the pie that makes you a little curious.
- Best title: Chocolate Chess Pie Recipe With Candy Bar Crust Upgrade This is the best title because it’s very clear what the article is about and it explains what makes your recipe different from all the other pie recipes. It also doesn’t hurt to have search terms at the beginning of your title.
- Write your article in your own style. Be natural about it, but try to mention your main topic in many different ways. So for the above example, you might talk about what makes a pie a chess pie, the origin of chess pie, why it’s called a chess pie. Also, think about how a person who doesn’t know what a chess pie is would search for your recipe? Would they describe it as a fudgy pie? Brownie pie? If you’re stuck for ideas simply search chess pie in google and read through some of their questions and suggested searches. But we’re not obsessing on this. Just let it come naturally.
- Do use the Yoast plugin
- Choose the main topic of your post as your target keyword (ex. Chocolate chess pie)
- Use the plugin like a simple checklist to make sure you do things like use your keyword phrase in a heading, fill in your alt tags on images and add internal links.
- Don’t go by their keyword counter, though. Use your keyword 1-3 times in your article. In longer articles, sometimes it’s more than 3 times but it shouldn’t be stuffed in there unnaturally.
- Promote your post and it will naturally get backlinks
- Google will recognize if you are getting traffic from social media like Facebook and Pinterest.
- Share your post on Google + and in your newsletter
- Participate in roundups – hands down the laziest way to get killer backlinks to your blog
- Add your post to share threads
Wait for it…
While you won’t be finding low competition keywords to rank for using this method, you will be slowly building authority with Google and a lot of excellent content. So eventually, your search rankings will start to move up naturally.
Be patient. You might find yourself ranking for some search terms very quickly, but not getting a lot of traffic. That’s okay. Stick with it and the traffic will start coming in!